Barclays Premier League boss Richard Scudamore has welcomed today's announcement that Acorns Children's Hospice will be emblazoned on Villa shirts next season.
Scudamore, the Premier League Chief Executive, believes the pioneering partnership will be a huge success.
He said: "The power of football and the power of the Premier League has long been something that companies have tapped into to reach audiences throughout the country, and increasingly, across the globe.
"Real credit must go to Aston Villa for being the first Premier League club to use its shirt sponsorship to highlight and promote its charity partnership with Acorns, a highly public way of demonstrating that this type of commitment is central to the modern football club.
"I am sure that Acorns' association with Aston Villa will be of great help in raising awareness and funds for all the excellent work they undertake."
Nice gesture, anyway. Another sign that we have some classy owners
Scudamore, the Premier League Chief Executive, believes the pioneering partnership will be a huge success.
He said: "The power of football and the power of the Premier League has long been something that companies have tapped into to reach audiences throughout the country, and increasingly, across the globe.
"Real credit must go to Aston Villa for being the first Premier League club to use its shirt sponsorship to highlight and promote its charity partnership with Acorns, a highly public way of demonstrating that this type of commitment is central to the modern football club.
"I am sure that Acorns' association with Aston Villa will be of great help in raising awareness and funds for all the excellent work they undertake."
Nice gesture, anyway. Another sign that we have some classy owners