O’Neill given licence to spend as Villa chairman makes Europe top priority
Martin O’Neill was offered a blank cheque yesterday to help to turn Aston Villa back into a European force as Randy Lerner, the chairman, promised that his regime understands what it takes to break into the top four of the Barclays Premiership.
Richard FitzGerald, who was appointed chief executive by Lerner in January, confirmed that there will be no limit on O’Neill’s transfer budget as Villa unveiled a new club crest to signify a new era, incorporating a star to denote the 1982 European Cup triumph.
The 25th anniversary celebrations of Villa’s finest hour start in earnest this weekend, with Dennis Mortimer, the captain of the team who beat Bayern Munich in the final in Rotterdam, and his teammates to be introduced to the sell-out crowd before the match against Sheffield United on Saturday. Mortimer and Gareth Barry, the present captain, will help to open the new £14 million training ground – “one of the finest in the world”, according to FitzGerald – the next morning.
With Nike coming on board and the new television deal, Villa’s projected income for next season is £73 million, up almost 50 per cent on this term, and O’Neill will also be supported by the fortune of his American billionaire chairman.
FitzGerald said: “I don’t think we would have said that we want to be competing at the top end of the Premiership and in the Champions League if we didn’t know what that entailed. We do want to set the expectations, not just for this year and next year, but for the next five or ten years.
“Everyone has to be fully committed if we’re to push upwards and be successful. The Premier League is getting harder each year. You saw what we did in January – notoriously not the best time to buy – when we paid a reported £10 million for Ashley Young, a young player coming through, so you can rest assured that Randy has freed up a significant transfer pot for Martin.
“It’s fair to say that this money will come through the ownership. Money from the Premier League will come in over the next couple of years – tenth place in the Premiership next season will earn a club around £40 million, compared with £25 million this year – but we are an investing club. The master plan will be between Martin and Randy Lerner.”
O’Neill has been linked with Robbie Keane, the Tottenham Hotspur forward, Steve Sid-well, the Reading midfield player, Craig Bellamy, the Liver-pool striker, and Joey Barton, the Manchester City and England midfield player.
Asked whether there would be a limit on how much O’Neill could spend, FitzGerald said: “He’s a great manager and if we want to be at the top end of the Premiership going for the Champions League, we need world-class players. The guy’s very experienced and we trust him.
“I’m not decrying cash, but it’s not just about that, it’s about building things correctly, and that’s what today’s about. We want to be developing our branding and marketing. Look at what AIG are doing with Manchester United.” O’Neill was heavily involved in fêting the Lisbon Lions, the 1967 European Cup winners, when he was in charge at Celtic and was honoured to be involved in the 25th anniversary celebrations of Nottingham Forest’s two European triumphs from his playing days.
On the day of his appointment in August last year, the new Villa manager went on a moonlit tour of Villa Park and was struck by the absence of any photographic memorabilia for the heroes of Rotterdam. Their victory came at a time when Doug Ellis, Lerner’s predecessor, had briefly left the club.
Pictures of Mortimer and company are to be hung up at the new training ground to commemorate the club’s greatest triumph and to inspire the next generation.
Villa may be battling for tenth place this season, but their name will be up in lights soon. The new badge will appear throughout the stadium and will be lit up at night to be visible from the adjacent M6.
Good times