On a serious note, I thought his view on the Bundesliga to be interesting. He basically said that they simply don't (didn't) show Bundesliga matches on TV over there, that's why he had a Milan, Barça or Madrid jersey as a kid, but not a Bayern one. It is a good league according to him, but he can't imagine moving to the Bundesliga because of this.
Just confirms what we all know and have been saying repeatedly. Poor marketing abroad costs us. Not just money, but it makes us less attractive for good foreign players.
Things are improving, but we now need is international success, e.g. Bayern winning the CL again in the next few years.
The money is there, despite the poor marketing, we are a rich league (as a whole) compared to others (second highest turnovers in Europe this season, after the EPL), but we need international success. Once that happens again, marketing the league abroad should be easier also. We are caught in a circle, and need to get out of it.