a match made in heaven
initially, he'll give football in the US a boost; finally a pin-up, an alleged superstar in the MLS
he'll get tons of exposure for football as well; kids can dream of unimagined riches ...
then Americans will discover that the brief energy surge did not last; they will yearn for more complex carbs rather than a McBeck; come McRonaldo, McFigo, McOwen and McRooney in due course
Americans will feast like kings yet starve to death; their eyes will become dull, their waists will bloat, they will become irritable and agressive without having the energy to do something about it phsycially; they will then discover that man needs no muscle if he has a gun; streets gangs will fight each other with arms; musicians will glorify that violence; more kids will end up in Texan prisons than in schools and politicians will start fighting the world's evil with the most sophisticated weapons ever devised
hell
they might even invade Iraq
pure speculation, of course; but it's possible