Beckham can now use his marketing skills for something very meaningful such as increasing the sport's popularity here in the USA. I can see it already millions and millions of kids taking up "soccer" just because they don't want to feel "left out". It's the "cool" thing nowadays (playing "soccer").
It's a win-win situation for everyone involved. Well except for those old farts who absolutely hate "soccer" in this country. I already talked to a die hard NFL football fan, and he asked me whether I thought "soccer" was gonna be really big in the USA. You had to see the concerned looked in his face. I told him he'd better tell his kids to take up "soccer" or they may be left out.
Welcome to America Becks!