by Ä Mon Mar 10, 2008 12:47 pm
I doubt ANYBODY wants Gerrard, the footballer
Gerrard, the marketing board is more interesting though
Gazza put Seria A on the map in in England
Golden Balls had Englanders glued to La Liga
but frankly, the big market is Asia these days
AIG admitted that the main reason they paid big bucks was to penetrate the Asian markets
if anything, it's surprising that the likes of Barca and Milan are not trying to buy English players as shirt sellers more
Barca chasing Neuer or Milan going for Marin has ZERO marketing effect though
ie, it's all about their quality as footballers