by blutgraetsche Tue Nov 28, 2006 6:58 am
If you can read and understand German, the following article about the finances of the 5 big European leagues should be of interest. Found it in a German forum.
http://www.reviersport.de/sportinfos/news.php?idNews=103397&return=sportinfos%2Fwochenueberblick_revier.php%3Fp%3D0
It basically says that the Bundesliga as a whole generates the second highest turn overs in Europe (~1.35 billion Euros), after the EPL (~2 billion Euros), taking away the second spot from the Serie A this year (~1.2 billion Euros), the scandal and the Turin situation being the main reasons for that.
As far as sponsoring is concerned, the Bundesliga makes more than twice as much money (~350 million Euros) as the EPL (165 million Euros) even, the second best league in sponsoring.
Summary of the facts:
Total turn overs:
1. Premiership 2.00 bn Euros
2. Bundesliga 1.35 bn Euros
3. Serie A 1.20 bn Euros
Sponsoring:
1. Bundesliga 350 million Euros
2. Premiership 165 million Euros
3. Serie A 150 million Euros
Merchandising:
1. Premiership 340 million Euros
2. Bundesliga 310 million Euros
3. La Liga 230 million Euros
4. Serie A 160 million Euros
Ticket sales:
1. Premiership 620 million Euros
2. La Liga 290 million Euros
3. Bundesliga 230 million Euros
4. Ligue 1 130 million Euros
5. Serie A 120 million Euros
TV revenues:
1. Ligue 1 597 million Euros
2. Premiership 560 million Euros
3. Serie A 480 million Euros
4. Bundesliga 417 million Euros
As far as the TV revenue numbers are concerned, I don't know if the differences between the leagues (central marketing vs. individual marketing of the TV rights) have been considered. It strikes me odd that the Premiership does not have the highest revenues in this respect, and clubs like Barca and Real have made new deals that will give them enormous amounts of cash to play with in the next few years.
Conclusion: The Bundesliga as a whole is one of the financially most healthy and richest leagues in the world. I read in another article that only the EPL and the Bundesliga are profitable (as a whole). So if you look at the league as a whole, the financial argument really can't excuse the relatively poor results in the last few years.
BUT
The difference to the "big three" leagues is that we only have one (overly) dominant club that is traditionally very competitive in Europe. With the exception of Bayern, the Bundesliga is the most even league there is, both in the financial and sporting sense. The league is more even than ever this year, for example, with quite a few clubs having a realistic chance to win the championship, and mighty Bayern struggling to regain their usual dominance.
As a whole, the Bundesliga is highly competitive financially. But at the top, the gap to the other European top clubs is widening, mainly due to the (often individually marketed) TV revenues.
What the Bundesliga needs foremost are more teams that really establish themselves at the top, just like in the big three leagues. We need more elite clubs. Bayern alone, who have been far less successful on the European stage in the last few years, for various reasons, can't and will not bring us back to the top.